Prior to 2020, the world was on a great trajectory to achieving a low-waste environment. Climate change activists were riled up, carbon offsets were being negotiated, recycling was top of mind. Then COVID happened.
And this has meant that our use of plastic and non-recyclable materials increased 10 fold. PPE meant that plastic clothing was regularly changed, plastic gloves were being removed more frequently, the product of hand sanitiser bottles flourished. It was almost like someone had put a big full-stop on our sustainability.
It was this time that we really started to think about what trash could be turned into treasure. We know (from a few in-house kids of our own) that if you buy great quality designer clothing for your kids, they will most likely outgrow it before it's worn out. Higher quality in design and production means that that jumper will last longer, go through more siblings and still maintain its form.
Ever After was born to give a second life to those beautiful pieces of clothing that your children have outgrown. We actively source designer children’s clothing, new, barely worn or in great condition to be recycled, reused and re-loved.
We carefully curate bundles of items in sizes ranging from 0000 - 8, where you can give more love to that Country Road jumper or Huxbaby originals that are in the same condition as the day they were bought, at a fraction of the price.

We’ve done the searching, washing and collecting for you. So all you have to do is give us your address and a beautiful bundle of clothes will arrive ready to wear for your little one.
We even use recycled-eco packaging and have put a lot of love and time into ensuring your Ever After mail delivery brings you joy every single time.
But BE QUICK, we only have one of each bundle. If you see something you like, grab it before it goes.
Check out our Limited Edition pieces here.
