Where little fashion awaits big adventures

Founded by Melbourne mum of three Katie, Ever After is a way to shop consciously and sustainably for your children, without losing any of the fun and excitement that comes from shopping for gorgeous little fashion.

“I have always loved fashion and the joy seeking out new and unique styles, but when I became a mum I was amazed at how quickly our children move through each stage, and quickly leave behind perfectly wearable clothing with so much more to give.

“I felt an extreme amount of guilt around the amount of hardly worn clothing sitting at the back of the wardrobe while I shopped for new ones. To me there had to be a more sustainable and affordable way to manage our kids clothing. After speaking to other parents, I quickly learnt I wasn’t alone in this guilt and from there the idea for Ever After was sparked. A way to bring together fashion-loving parents who are environmentally conscious, but also just really love to shop for their little ones!”

On Ever After you will find a carefully curated edit of second-hand children’s clothing, or new pieces from brands past collections - all searching for their happy ever after. Items which have hardly, or never been worn, due to seasons coming and going, or unexpected growth spurts and present double ups – all leaving gorgeous and perfect condition little pieces without a home. But so much more to give. 

We know how busy you are. And that’s why we have taken control of hunting for pieces that will keep up with your little ones and last the distance. You just need to enjoy the fun of searching for that next cute outfit.